Peep Laja LinkedIn Posts

Classic business advice: "Solve big, obvious problems."

Sounds smart. It's also terrible advice for 99% of founders.

Every mega urgent problem with a huge TAM?

“Can you prove this will move the revenue needle today?”

We used Wynter to survey 50 marketing leaders how their exec teams prioritize brand

Most B2B brands are indistinct. Most B2B marketers are also full of fear.

There's a causal relationship here.

I surveyed 100 marketing leaders about differentiation

Only 6% of B2B marketing leaders think their company has distinct messaging.

Based on browsing competitive websites - sounds about right.

When I

I lost a $400K deal last month to a competitor with worse capabilities but a lot more reviews, history and a bigger brand.

Then

Nobody knows what works anymore.

SEO? AI is changing the game. Paid ads? Getting more expensive and less effective. That playbook from 2022? Might

We asked 100 B2B marketing leaders how they measure brand impact.
The results revealed a massive opportunity.

52% don't measure brand at all.

They're flying

We asked 100 B2B marketers: "What business objectives are they after with brand marketing?"

• 72 said brand awareness.
• 63 said demand generation.
• 58

Google's playing a different game now.

That ranking #1 spot you're fighting for? It's worth 76% less traffic than it was a year ago.

Your

We asked 100 B2B SaaS marketing leaders what brand-building tactics they're actually using.

Not what they preach. What they practice.

The old guard still rules:

•

When we asked 100 marketing leaders how "getting on the day-1 vendor shortlist" shows up in their brand conversations, the answers were wild.

10%

Here are the results of a brand tracking study on marketing automation platforms (mid-market B2B SaaS segment).

When we asked "which brands come

I surveyed 100 B2B SaaS marketers about brand spending.

48% said the same thing: "We'd invest in brand if we could."

But here's the real

68% of B2B buyers say all vendors sound alike.

Up from 60% just two years ago.

We're trapped in a sameness spiral. And it's getting

We asked B2B marketers what's stopping them to get more budget for brand marketing.

It's because they can't report back on what was

We've done monthly webinars and weekly webinars, and let me tell you - you get 4x more subscribers by doing them weekly.

Interesting data on brand ownership in B2B SaaS:

70% of companies say their CMO/VP Marketing owns the brand.

But here's what caught my attention

80% vs 5%.

That's the brand marketing spending gap between two $50M SaaS companies in the same market.

We surveyed 100 B2B SaaS marketing leaders.

It's not enough to be known. You want to be known for something specific.

Actually, scratch that.

You want to be known for MANY

Vendors cut brand budgets. Buyers only pick familiar names.

See the problem?

This disconnect, uncovered in the recent TrustRadius research, hurts brands outside of the