Megan Bowen LinkedIn Posts

A smooth conversion flow can be more impactful than the perfect ad

Brand marketing is about creating recallable memory structures and performance marketing is about driving action

Join Dale W. Harrison and 🤘 Matthew Sciannella at

PSA: If inbound conversions are up and pipeline is growing...

Your marketing is working

Kicking off the first Becoming the Bridge mastermind workshop next week on June 24th and I’m excited to dive into the strategy work

Most GTM teams are running on a treadmill, not building a system

Every quarter starts over
New pipeline targets
More pressure

The reset button gets hit every

If buyers don't remember you when a problem hits, they'll probably Google your competitor instead

Facebook / Meta is a cost effective channel

Don't overcomplicate your brand strategy

If it's not building trust or relevance, it's not building brand

Brand is how you get remembered. And, if they don't remember you, you don't get considered.

Ask yourself these questions

Can your company earn attention before a buyer needs your solution?

Can you convert interest into revenue efficiently?

Can you retain

Very excited to share the launch of the Becoming the Bridge Community!

Most entrepreneurs start their journey with a great idea, grit and

Read this first if you are thinking about investing in paid advertising

Paid ads don’t fix foundational problems

They amplify what’s already there - good

AI won’t save a broken strategy, marketing fundamentals still win the game

Brand is how you get remembered - and if they don’t remember you, you don’t get considered

I talk to 7–10 marketing leaders every week

Most of them are under pressure to drive more growth with less budget

Here’s what I’m hearing

Most B2B companies are burning cash on paid media and calling it a strategy

That’s what happens when GTM teams optimize for the wrong

Your homepage isn't a one-time project - it's a dynamic demand growth lever

Demand gen got us here but it's not enough to get us to where we need to go

In 2020, scaling demand was

Being a super-communicator just got more valuable

AI is changing everything

It’s changing how we work, how we write, how we think

However, AI won’t

You don’t have to choose between peace and prosperity

We’re surrounded by false choices

Be a spiritual nomad who owns nothing and lives for inner