Liz Willits LinkedIn Posts

AI isn’t replacing marketers.

But it is exposing them.

If your copy was generic before AI, it’s lifeless now.

If you didn’t understand strategy before AI,

Most marketers chase trends.

I don't care about trends.

I chase results.

Not sexy.
Not viral.
But brutally effective.

Did it drive revenue?
Did it generate demand?
Did it change minds?

If

I’ve launched strategies that should’ve worked.

Messaging? Compelling.
Targeting? Dialed.
Creative? Tested.

But leadership never followed through.

No distribution.
No support.
No budget after the launch.

Then they blamed the strategy.

Here’s

Most companies don’t want marketing.
They want permission to keep doing what’s comfortable.

The problem?

"Safe” marketing rarely works.

It's NOT:

👉 bold enough to be noticed.
👉 different

I recommended a new marketing strategy.

Company: We can’t.

Me: Why?

Company: That’s not what our competitors do.

Me: Good. I’d hate for us to look like

Owner: We need to do more!

Marketer: Can we hire another marketer?

Owner: No. You can do it!

Marketer: Who will do social?
Owner: You

Marketer: Who will

You can A/B test your CTA button color all day long.

It won't transform conversion rates.

But good messaging will.

Copywriting isn't an art project

You need creativity, but you should NOT rely on it.

Instead, rely on research, like:

👉 Market research
👉 Customer research
👉 Competitor

Good branding is NOT

- a logo
- colors
- fonts

Good branding is building trust over time.

It's ...

👉 Delivering high-quality products
👉 Offering guarantees and refunds
👉 Publishing

"There's so much traffic!"

The average person: 🤬
Marketers: 😍

If your CMO needs 6 people’s approval to run a headline test …

You don’t have a CMO.
You have a puppet.

You don't have marketers.

You

When you’re building solo, time and focus are your most valuable assets.

DON’T: Build a product before you’ve validated the demand
DO: Talk to your

Career pro tip:

Don't be intimidated by smart people.

Surround yourself with smart people.

Short content works.

Long content works.

There isn't an optimum length.

It depends on ...

- the goal
- the topic
- the medium
- the audience

Don't believe inflexible opinions.

Good

Marketer: “Email marketing is dead.”

*2 minutes pass*

Marketer: “I need to check my email.”

You don’t need to be everywhere.
You need to be consistent.

DON’T: Try to master 5 platforms at once
DO: Focus on one channel and gain

As a marketer, you think about psychology, data, and creative.

Your CFO? Numbers.

If you want buy-in, learn to translate.

DON’T: This campaign builds trust
DO: This

Fill in the blank:

The worst take I’ve ever heard on brand is “__________________”

Mine: “The logo is the brand.”

Most companies don’t have a marketing strategy.

They have a to-do list.

- send a newsletter
- post on LinkedIn
- update the homepage
- launch a paid

“The product sells itself.”

They told you that during onboarding.

Now you’re 3 months in.

- Zero traction
- No growth
- All the blame

The truth?

It's not