Laura Erdem LinkedIn Posts

Customer journeys are long - but how long?

Before judging LinkedIn ads not working and shifting budgets elsewhere, you might just be needing

I was told that I might be the only sales person on the planet who really loves marketing. (hint, they were trying to

“The student has become the master."
(I'm full of cheesy quotes these days!)

MC Silfer 🪩 is my amazing friend before anything else.
We

On my last weeks morning runs in the outskirts of Copenhagen I met exactly 2 people every morning.

On my morning runs in

Pricing page visit → Trigger a sales cadence
Case study download → Share relevant follow-up
Past lead re-engages → Send a timely personal note

Having data

🚨 𝐍𝐞𝐰 𝐒𝐚𝐚𝐒𝐢𝐞𝐬𝐭 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 – 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐬 𝐚 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐰𝐢𝐭𝐡 𝐋𝐚𝐮𝐫𝐚 𝐄𝐫𝐝𝐞𝐦 🚨

In B2B SaaS, trust is currency.

And in

I knew I had to meet the moment when Dreamdata & Alexandra flew all the way to California to interview me.

This is the first time our Linkedin live guest is bringing in a client!

I have been following Limelight and David Walsh success

sometimes you have to fly back home to California and ask a man you've never met if your work is okay.

(thank you, Johnathan

"Direct" is not your main Last touch channel.

It's not even a Channel!

Most of our clients who are early in attribution come

This is an Outbound opportunity journey where:
🟠 - Marketing touches
⚪️ - Sales touches

Yes, even if you can see all the marketing

80% on Demand Capture
20% on Demand Gen

Is what Megan Bowen usually sees the B2B brands spending their budgets on.

And the biggest shift when

I know a B2B marketing executive who is currently available for consulting work.

This is a rare possibility to work with her as

Your best sellers might not even be on your payroll.

I had an incredible conversation with Megan Bowen about what’s actually driving B2B growth

25 ways for buyers to LOVE you.

Comment: "Make them LOVE me"
and I'll share them with you in a drip of 25 emails.

By the time a prospect fills out your demo form, you're already late to the party. You’re just one of many vendors in

When your prospect clicks on a Linkedin ad and does not convert - LinkedIn would never know if that same prospect one day

"Where have you heard about us from? " - Chat GPT

We hear and see that in customer journeys a lot.

How do we track

Google Branded Search Ads CPC Increases by 34% Over the Last 12 Months.

On a routine check last month, we discovered that our cost-per-click

Work is cancelled - 👠 Devil Wears Prada 2 is filmed in front of our office.

Sorry, I won't make this piece of