Justin Rowe LinkedIn Posts

LinkedIn ads burning through your budget while you're asleep?

Yeah, I ran into that.

When I was working with smaller budgets, I’d launch campaigns thinking

🛑 STOP spending money on traffic you can’t track

Let me say it louder for the people in the back
𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿

If you want better responses from your outreach, stop writing like a marketer.

Talk like a human.

When I message someone, I don’t use fluffy

Why did I choose multichannel retargeting as a LinkedIn ads agency owner?👇

I am a big fan of multichannel retargeting. It can be an

Google Ads gets a bad rap for being “too expensive.”

And yeah, it 𝘤𝘢𝘯 be. Especially when you're bidding on high-intent terms like “B2B

You know that moment when you 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 finish writing a solid outline for a project…

and then remember you still have to turn it

Thought Leader Ads on LinkedIn are great, until they’re not.

They get clicks quickly, yes.
But that’s 𝘱𝘢𝘳𝘵 of the problem.

Because “clicks” in this format

Last week, we had 100+ registrants for our LinkedIn Live
👉 Here's the playbook we have so far (work in progress).

Feel free

👀 We just had 100+ people register for our latest LinkedIn Live event.

I'm leaning into virtual events and LinkedIn Live the rest of

One of the biggest mistakes I see in LinkedIn retargeting? Over-restriction.

Marketers start by slicing their audience too thin, adding filters, exclusions, exclusions on

The B2B Ad Trifecta: Google → LinkedIn → Meta
Most marketers are playing checkers. The best teams are playing chess.

Here’s what I mean 👇

You

Common LInkedIn Ads Mistake for Retargeting Layer..

They overdo it.
Too many filters. Too many exclusions. Way too restrictive out of the gate.

My advice? 𝗦𝘁𝗮𝗿𝘁

Most people think LinkedIn is the end-all-be-all for ABM.

It’s not.
Not even close.

Sure, LinkedIn’s targeting is solid. You can filter by title, company size,

Crisis averted....OpenAI has removed all Em Dashes from outputs as of 11:41 PM EST.

We can now stop shaming everyone who's "using AI

For B2B Marketing, Don’t Just Sell the Idea. Sell Why You

Selling someone on the idea of a solution is step one. But what

“𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗻𝗲𝘄 𝗮𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗺𝗽𝗹𝗶𝗳𝘆 𝘄𝗵𝗮𝘁’𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘄𝗼𝗿𝗸𝗶𝗻𝗴.”

Here’s one of the most underrated plays on LinkedIn right

The purpose of organic content isn’t to make noise on Linkedin. ❌

B2B organic content is traditionally fluffy and transactional in nature. The irony

Why LinkedIn Video Advertising Is Exploding in 2025

B2B buyers are watching. Are you showing up?

Video is no longer a “nice to have” on

Team Update: A Well-Deserved Promotion!

Excited to announce Emil Zawatski has been promoted from Account Manager to Client Solutions Advisor here at Impactable!

I've been

Once the LinkedIn ad spend starts flowing, the data talks.
And when it does, we listen.

One of the biggest levers we’ve pulled in improving